I’ll start by saying that I don’t fall into the Tony Robbins super fan category, however, I have read a couple of his books and have a lot of respect for what he does and what he has achieved.

The idea for this post came about when I was scrolling through LinkedIn last Friday morning and seen that Tony Robbins had put up a status (or whatever you call a status on LinkedIn). It simply read “Which Businesses send your favourite emails?” I’ll be honest, I was curious to see what some of the comments were, not for the purpose of understanding the mentality of a Tony Robbins fan, but more to find out what businesses grab people’s attention the in an age where we’re continuously bombarded with messages and emails on an hourly basis.

Tony Robbins Linkedin

I decided to wait 24 hours until I would gather and analyse the data. After that time had elapsed, there were a total of 246 comments underneath his post. Now before you say anything, I’m well aware that analysing 246 comments under a social media post isn’t exactly NASA standard science, but it did give me a rough idea as to who is doing emailing marketing well in 2017.

Here are the 10 people/business that Tony Robbins fans love getting emails from.

Tim Ferriss

Tim Ferris is an American author, entrepreneur, and self-proclaimed Guinea Pig. He’s probably most famous for his experiments, books and his podcast “The Tim Ferris Show” (which you should definitely check out). To see what’s inside Tim’s carefully crafted emails, click here.

Grant Cardone

Grant Cardone is an entrepreneur, real estate investor and one of the best sales trainers in the world. Grant typically works with small companies to Fortune 500’s in order to improve their sales processes and make teams more efficient. If you’d like to check out Grant’s work, find him here

Seth Godin

Seth Godin is the author of 18 best sellers. In addition to his stellar writing, he founded multiple companies and is known for his now famous blog which you can check out by simply typing ‘Seth’ into Google. You can find what lies inside the email newsletter of Seth Godin by clicking here.


theSkimm is an app that delivers the news into your inbox every, morning giving you all the information you need to start your day. No wonder people love opening their emails. Check them out here.

Gary Vaynerchuk

Gary Vaynerchuk is an American entrepreneur that co-founded one of Americas largest digital media agencies, ‘Vaynermedia’. In addition to running an 800-person agency, he is the host of the popular YouTube Show #AskGaryVee, stars in his own daily vlog, and is the author of four NYT best sellers. Make sure to check him out.

OkDork & Sumo.com

OkDork and Sumo.com are the brain children of former employee #30 at Facebook and all-round marketing guru that is Noah Kagan. In addition to creating an 8-figure business, Noah previously headed marketing at Mint.com and is passionate about marketing your business through growing out your mailing list. I’ll admit, before I wrote this post, OkDork was the only newsletter that I was signed up to. If you like learning about marketing your product where nobody else thinks to, checking out his blog and podcast is a must.

James Altucher

In a nutshell, James is an American hedge fund manager, entrepreneur, bestselling author, venture capitalist and podcaster. Although I wasn’t a regular subscriber to James’s newsletter before this week, I have been a regular reader of his work. If you’re interested in reading about the world of marketing, the life of a hedge fund manager, and the secrets to life, subscribe to James’s work.


For anyone that hasn’t already visited Entrepreneur.com, it is one of the most visited Entrepreneurial themed websites in the world. Covering everything from digital marketing to sales to advice when starting your own business, Entrepreneur.com has everything you’d probably need. Read their stories here.


Huckberry is an online store and journal that inspires a more active, adventures and stylish lifestyle through member-only sales, original story-telling and unique imagery. Since launching back in 2011, they have created a distinctive brand through their member-only business model and personalised messaging, which evidentially comes across in their bi-monthly newsletter. Visit their website and join the Huckberry family


If you don’t know what Netflix is, leave this article immediately and go give this company $7 a month.

You’ve probably noticed something interesting about this list? Half of the list is people and half is brands. Does this mean that people are more susceptible to engaging with emails that have a face associated with them? Or are these people just extremely strong in the art of email copy writing?

Either way, it intrigued me enough to sign up to all 10 newsletters to see if I could identify the correlation between these seemingly wonderfully crafted messages.

While you’re at it, check out the BriteBiz Blog for the latest in Sales and Marketing.